General Cigar has announced "Foundry", a brand new boutique collection of premium cigars. Foundry is not only a brand new cigar, it is also a new brand of cigars for General Cigar. We had the opportunity to visit the Foundry display at the 2012 IPCPR Trade Show in Orlando, and talk with the creator of this new brand, Michael Giannini (a man who obviously loves his job). Watch and learn a few secrets about the new Foundry cigar, and see Michael operate his souped-up cigar rolling table, in our video at youtube.com/aboutcigars.
If you would like to read more about this new brand of cigars, the following is taken from General Cigar's press release:
Foundry is a stark juxtaposition between the old and the new. This visually-arresting collection was inspired by the art form of "steampunk," which is both a retrospective and futuristic interpretation of innovation.
Foundry is the brainchild of Michael Giannini who led the team that created the breakthrough brand. "Innovation comes from many sources," he notes. "It is a pleasure and an honor to be able to call upon our greatest resources: the collective talent of cigar masters, our expertise in tobacco cultivation, processing and blending and the creativity of our artisan cigar rollers and box makers to bring Foundry to fruition."
Through a groundbreaking approach previously unseen in the premium cigar category, Foundry entices the premium cigar connoisseur to take a bold step back in time and a quantum leap into the future to envision the artistry of handmade cigars through the lens of unbridled innovation.
Visual considerations aside, Foundry's avant-garde approach extends to its masterfully balanced synthesis of flavors. Featuring an indulgent collection of five proprietary tobaccos from four different countries, each aged between three and six years, Foundry's foundation is amplified through an eight year old wrapper developed by General Cigar. Called H-47 Pleno Sol, the lustrous wrapper imparts a deeply complex, layered smoking experience like no other.
The four-cigar collection is accessibly-priced, and will make its mark on tobacco retail starting in late-October. Foundry features these new cigars: Wells (6"x 50, SRP per cigar is $7.95); Lovelace (6 ¼ " x 54, SRP per cigar is $8.45); Talbot (5" x 60, SRP per cigar is $8.95) and Cayley (6 ½" x 60 x 56 x 43, SRP per cigar is $9.45). Each frontmark is presented with a unique box design and features both a traditional paper band and a steampunk-inspired metal gear band.